Google Search Ads
Attracted leads searching for aesthetic services.
Google Maps Ads
Increased phone calls and walk-in appointments.
37%
*from Google Ads
Increase in Calls
More direct inquiries
Facebook & Instagram Ads
Engaged clients with before/after video content.
Retargeting Campaigns
Brought back visitors who didn’t book a service.
AI powered SMM
AI-powered video content (before/after)
Landing Page Optimisation
Improved booking rates with online scheduling.
$44
Cost per Lead
Optimized from $96
61+
Appointments
Consultations and procedures
120
Qualified Leads
Generated in just 30 days
81K
Reach in the First Month
Get More Clients with Our Marketing Services
With these advertising platforms, we’ll help you find leads for your beauty & spa business, while AI enhances the effectiveness of your campaigns.
Google Search Ads
Get found by customers actively searching for your services
Google Maps Ads
Stand out in local searches and attract nearby clients
Engage potential customers via Facebook Ads, Instagram Ads and WhatsApp
Meta Ads
TikTok Ads
Capture attention with creative, high-converting video ads
SEO
Boost your website’s ranking to appear at the top of Google searches
Social Media Management
Plan content, create an AI avatar, and manage your social media
Website Creation
Build a high-converting website tailored to your business needs
Marketing Strategies We Create
Here’s an example of a marketing strategy for a beauty & spa business. This plan is universal and may not be a perfect fit due to the budget allocated for the ad campaign.
1 step: Website Creation
1.1. Creating a project brief 1.2. Design development 1.3. Content creation and on-site SEO optimisation 1.4. Setting up and integrating analytics systems (Google Analytics, Google Tags, Google Search Console) 1.5. Website launch 1.6. Off-site seo optimisation
2 step: Google Ads Launch
2.1. Connecting website analytics with Google Ads 2.2. Keyword research for marketing campaign 2.3. Campaign and ad set setup 2.4. Ads creation 2.5. Ad launch and monitoring
3 step: Social Media Content Creation
3.1. Setting up accounts on Facebook, Instagram, TikTok, and YouTube (Shorts) 3.2. Developing a content plan tailored to your audience 3.3. Writing video scripts for engaging content 3.4. Creating your digital AI avatar or producing content with your direct participation 3.5. Publishing videos across all platforms
4 step: Social Media Ads Launch
4.1. Setting up and configuring ad accounts 4.2. Creating ad video scripts 4.3. Filming ads or generating them with AI 4.4. Building ad campaigns 4.5. Testing ad creatives 4.6. Optimising performance with AI
5 step: Implementing a Remarketing Strategy
5.1. Creating ad campaigns for users who previously visited your website 5.2. Launching targeted ads for users who engaged with your social media 5.3. Reactivating past clients with campaigns for inactive customers who havenโt purchased services in a while 5.4. Sending SMS messages and emails to your customer database.
Client Acquisition & Ad Strategy ROI
Marketing Strategy in Action: Case Study
This is an example of a successful strategy for beauty & spa businesses. Some data in this case study has been slightly modified, as we cannot disclose real company details, but it remains very close to the actual data.
Industry: Aesthetitc medicine
City: Sydney
Budget: $5,200 AUD/month
We developed a data-driven marketing strategy using Google Ads and Meta (Facebook & Instagram) Ads, focusing on high-intent customers actively searching for aesthetic services.
Google Search Ads
Attracted leads searching for aesthetic services.
Google Maps Ads
Increased phone calls and walk-in appointments.
Retargeting Campaigns
Brought back visitors who didn’t book a service.
Facebook & Instagram Ads
Engaged clients with before/after video content.
Landing Page Optimisation
Improved booking rates with online scheduling.
AI powered SMM
AI-powered video content (before/after)
37%
Increase in Calls
More direct inquiries
*from Google Ads
$44
Cost per Lead
Optimized from $96*
*before working with us
120
Qualified Leads
Generated in just 30 days
61+
Appointments
Consultations and procedures
81K
Reach in the First Month
Beauty & Spa Business Website
Get a fully optimised website for beauty & spa business —built for speed, conversions, and ease of use to help grow your business.
Mobile Responsive
Works seamlessly on any device.
Conversion Optimised
Designed to turn visitors into customers.
Built-in CRM
Manage leads and clients easily.
Online Payments
Let customers pay directly from your site.
Booking System
Clients can schedule appointments hassle-free.
Live Chat
Instant messaging for customer inquiries
We Build Websites of Any Complexity to Solve Your Business Needs! Get a Quote!
Flexible Solutions
We work with both website builders and fully custom sites.
Industry-Specific Templates
Budget-friendly options tailored for your business.
Fast Turnaround
Websites ready in as little as 7 days, up to 3 months.
Proven Expertise
Extensive experience across multiple industries.
Get More Clients with a High-Converting Website!
Flexible Solutions
We work with both website builders and fully custom sites.
Industry-Specific Templates
Budget-friendly options tailored for your business.
Fast Turnaround
Websites ready in as little as 7 days, up to 3 months.
Proven Expertise
Extensive experience across multiple industries.
AI Capabilities for Beauty & Spa Business
Here are some examples of how you can improve your service sales using artificial intelligence.
These AI-generated avatars, including lifelike voices, make content creation effortless. Let Aimash manage your social media from A to Z with AI-powered videos—saving you hundreds of hours.
1. AI-Powered Video Content for for a beauty specialist
Want to Drive More Social Media Traffic with AI?
Book a free call with us now!
Save Time
We handle the entire avatar creation process for you
Quality Assurance
Every AI-generated video is checked for mistakes before publishing
Social Media Publishing
We manage posting your videos across platforms.
AI-Powered Video Content
Our AI specialists create scripts and multiple videos featuring your digital copy.
Here are examples of how AI-powered photos can enhance your portfolio and increase organic social media engagement. AI photo generation saves time and enhances your business presentation.
2. AI-Powered Photos for Beauty & Spa Business
Instant results visulisation – Instead of just giving a price, generate AI-powered previews of the final result of your service, for example before and after haircut.
Example: Client Before haircut
Example: Client After Haircut
Example: Client after anti-aging treatment
Example: Client before anti-aging treatment
Make a powerful portfolio – Create a compelling portfolio for your beauty & spa business with AI-generated images. Highlight your treatments and attract more clients with stunning visuals!
Want to Drive More Social Media Traffic with AI?
Book a free call with us now!
Time-Saving
No need for expensive photoshoots - get high-quality images fast.
Expert AI Prompting
We create precise prompts for high-quality, realistic AI images.
No Tech Hassle
We handle the entire AI photo generation process for you.
Quality Assurance
Every AI-generated photo is checked for mistakes before publishing.
FAQ
With a well-planned marketing strategy, you can double your revenue in just six months—while working less—by attracting higher-quality leads and securing better jobs.
We recommend getting our high-converting website and running Google Ads. These will generate high-quality leads in less than a month.
โ
If you need a website urgently, we can set up a template-based site in less than a week. For a custom solution, the process typically takes 2–3 months.
Yes! We handle everything—from creating your AI avatar and writing scripts to producing and publishing videos on your social media accounts.
We offer cost-effective solutions tailored to your needs. Book a free call, and we’ll recommend the best strategy to maximize your budget.
Marketing for Beauty and Spa Services – How to Attract More Clients and Grow Your Salon
The beauty and wellness industry is booming, but also highly competitive. Marketing helps spas and salons:
-
Stand out from local competitors and big franchises.
-
Attract new clients looking for treatments like facials, massages, nails, or cosmetic services.
-
Build a loyal client base that returns regularly.
-
Showcase your expertise and create a luxury, professional image.
Good marketing keeps your appointment book full and your brand top of mind.
How to advertise beauty and spa services
The best advertising highlights both results and experience. Top strategies include:
-
Google Ads – Perfect for capturing searches like “spa near me,” “lash extensions in [suburb],” or “best facial in [city].”
-
Facebook Ads – Great for promoting special offers, seasonal packages, or client transformations.
-
TikTok Ads – Highly effective for visual treatments (like facials, brows, lashes, or makeovers) that look stunning in short, creative videos.
A mix of ads plus an active social media presence helps salons and spas build both bookings and brand loyalty.
Where is the best place to advertise beauty and spa services?
Different platforms work best for different goals:
-
New client bookings → Google Ads is the fastest way to capture people actively searching.
-
Community connection & promotions → Facebook Ads are ideal for offers, giveaways, and events.
-
Brand awareness & viral reach → TikTok Ads are perfect for showcasing treatments in an eye-catching, shareable way.
Most salons and spas benefit from combining Google Ads for lead generation with Facebook & TikTok Ads for brand growth.
What is the best marketing for beauty salons and spas?
The most successful beauty businesses use a combination of digital strategies:
-
Google Ads & SEO – Rank for local searches like “waxing near me” or “day spa in [suburb].”
-
Facebook & TikTok Ads – Share treatment videos, client results, and promotions.
-
Visual branding – High-quality photos and videos build trust and create a premium feel.
-
Client reviews & testimonials – Positive Google and Facebook reviews influence new clients.
-
Loyalty & retention campaigns – SMS reminders, membership packages, and special offers keep clients returning.
By blending professional branding with smart advertising, spas and salons can attract steady new bookings and build a loyal community.
Marketing for beauty and spa services is about more than just selling treatments — it’s about creating an experience clients want to come back to. With the right mix of Google Ads, Facebook Ads, TikTok Ads, and client loyalty strategies, your salon can thrive in a competitive market.
Case studies
Marketing for Tradies
Marketing for Automotive Business
Marketing for Real State
Marketing for Healthcare Clinics
Marketing for Beauty and Spa
Marketing for Gym and Trainers
Contact Us
Phone Number: +61480848825
ABN: 29328125410
Email: maria@aimash.com.au
Email: anthony@aimash.com.au
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