Google Search Ads
Attracted leads searching for personal training.
Google Maps Ads
Increased walk-in and membership sign-ups.
Facebook & Instagram Ads
Engaged clients with engaging video content and testimonials.
Retargeting Campaigns
Brought back visitors who didn’t book a service.
AI powered SMM
Attracted clients with AI-powered video content.
Landing Page Optimisation
Improved conversions with clear booking system.
*before working with us
$31
Cost per Lead
Optimized from $AUD78*
49+
New Memberships
In just 30 days
153
Qualified Leads
Generated in just 30 days
90K
Reach in the First Month
77+
More Class Sign-ups
For gym membership
Get More Clients with Our Marketing Services
With these advertising platforms, we’ll help you find leads for your gym & fitnes business, while AI enhances the effectiveness of your campaigns.
Google Search Ads
Get found by customers actively searching for your services
Google Maps Ads
Stand out in local searches and attract nearby clients
Engage potential customers via Facebook Ads, Instagram Ads and WhatsApp
Meta Ads
TikTok Ads
Capture attention with creative, high-converting video ads
SEO
Boost your website’s ranking to appear at the top of Google searches
Social Media
Plan content, create an AI avatar, and manage your social media
Website Creation
Build a high-converting website tailored to your business needs
Marketing Strategies for Gym and Trainers
Here’s an example of a marketing strategy for a gym & fitness business. This plan is universal and may not be a perfect fit due to the budget allocated for the ad campaign.
1 step: Website Creation
1.1. Creating a project brief 1.2. Design development 1.3. Content creation and on-site SEO optimisation 1.4. Setting up and integrating analytics systems (Google Analytics, Google Tags, Google Search Console) 1.5. Website launch 1.6. Off-site seo optimisation
2 step: Google Ads Launch
2.1. Connecting website analytics with Google Ads 2.2. Keyword research for marketing campaign 2.3. Campaign and ad set setup 2.4. Ads creation 2.5. Ad launch and monitoring
3 step: Social Media Content Creation
3.1. Setting up accounts on Facebook, Instagram, TikTok, and YouTube (Shorts) 3.2. Developing a content plan tailored to your audience 3.3. Writing video scripts for engaging content 3.4. Creating your digital AI avatar or producing content with your direct participation 3.5. Publishing videos across all platforms
4 step: Social Media Ads Launch
4.1. Setting up and configuring ad accounts 4.2. Creating ad video scripts 4.3. Filming ads or generating them with AI 4.4. Building ad campaigns 4.5. Testing ad creatives 4.6. Optimising performance with AI
5 step: Implementing a Remarketing Strategy
5.1. Creating ad campaigns for users who previously visited your website 5.2. Launching targeted ads for users who engaged with your social media 5.3. Reactivating past clients with campaigns for inactive customers who haven’t purchased services in a while 5.4. Sending SMS messages and emails to your customer database.
Client Acquisition & Ad Strategy ROI
Marketing Strategy in Action: Case Study
This is an example of a successful strategy for gym & fitness businesses. Some data in this case study has been slightly modified, as we cannot disclose real company details, but it remains very close to the actual data.
Industry: Gym & Fitness
City: Brisbane
Budget: $6,000 AUD/month
We developed a data-driven marketing strategy using Google Ads and Meta (Facebook & Instagram) Ads, focusing on high-intent customers actively searching for personal trainer.
Google Search Ads
Attracted leads searching for personal training.
Google Maps Ads
Increased walk-in and membership sign-ups.
Retargeting Campaigns
Brought back visitors who didn’t book a service.
Facebook & Instagram Ads
Engaged clients with engaging video content and testimonials.
Landing Page Optimisation
Improved membership conversions with trial offers.
AI powered SMM
Attracted clients with AI-powered video content.
77+
More Class Sign-ups
For gym membership
$31
Cost per Lead
Optimized from $72*
*before working with us
153
Qualified Leads
Generated in just 30 days
49+
New Memberships
In just 30 days
90K
Social Media Reach in the First Month
Gym & Fitness Website
We create a fully optimised website for gym & fitness business —built for speed, conversions, and ease of use to help grow your business.
Mobile Responsive
Works seamlessly on any device.
Conversion Optimised
Designed to turn visitors into customers.
Built-in CRM
Manage leads and clients easily.
Online Payments
Let customers pay directly from your site.
Booking System
Clients can schedule appointments hassle-free.
Live Chat
Instant messaging for customer inquiries
We Build Websites of Any Complexity to Solve Your Business Needs! Get a Quote!
Flexible Solutions
We work with both website builders and fully custom sites.
Industry-Specific Templates
Budget-friendly options tailored for your business.
Fast Turnaround
Websites ready in as little as 7 days, up to 3 months.
Proven Expertise
Extensive experience across multiple industries.
Get More Clients with a High-Converting Website!
Flexible Solutions
We work with both website builders and fully custom sites.
Industry-Specific Templates
Budget-friendly options tailored for your business.
Fast Turnaround
Websites ready in as little as 7 days, up to 3 months.
Proven Expertise
Extensive experience across multiple industries.
AI Capabilities for Gym & Fitness
Here are some examples of how you can improve your service sales using artificial intelligence.
These AI-generated avatars, including lifelike voices, make content creation effortless. Let Aimash manage your social media from A to Z with AI-powered videos—saving you hundreds of hours.
1. AI-Powered Video Content for Personal Trainer
Want to Drive More Social Media Traffic with AI?
Book a free call with us now!
Save Time
We handle the entire avatar creation process for you
Quality Assurance
Every AI-generated video is checked for mistakes before publishing
Social Media Publishing
We manage posting your videos across platforms.
AI-Powered Video Content
Our AI specialists create scripts and multiple videos featuring your digital copy.
Here are examples of how AI-powered photos can enhance your portfolio and increase organic social media engagement. AI photo generation saves time and enhances your business presentation.
2. AI-Powered Photos for Gym & Fitness Business
Instant results visualization – Generate AI-powered previews of clients' body transformations after joining the gym.
Example: Before Gym Membership
Example: After Getting Gym Membership
Make a powerful portfolio – Create a compelling portfolio for your gym & fitness business with AI-generated images. Highlight your results and attract more clients.
Get AI-generated team photos effortlessly with Aimash.
Book a call now!
Time-Saving
No need for expensive photoshoots - get high-quality images fast.
Expert AI Prompting
We create precise prompts for high-quality, realistic AI images.
No Tech Hassle
We handle the entire AI photo generation process for you.
Quality Assurance
Every AI-generated photo is checked for mistakes before publishing.
FAQ
With a well-planned marketing strategy, you can double your revenue in just six months—while working less—by attracting higher-quality leads and securing better jobs.
We recommend getting our high-converting website and running Google Ads. These will generate high-quality leads in less than a month.
If you need a website urgently, we can set up a template-based site in less than a week. For a custom solution, the process typically takes 2–3 months.
Yes! We handle everything—from creating your AI avatar and writing scripts to producing and publishing videos on your social media accounts.
We offer cost-effective solutions tailored to your needs. Book a free call, and we’ll recommend the best strategy to maximize your budget.
Marketing for Gyms and Personal Trainers – How to Attract More Members and Clients
The fitness industry is booming, but competition is fierce. Marketing helps gyms and trainers:
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Stand out in a crowded market full of franchises and boutique studios.
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Attract new members and personal training clients.
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Build a strong brand that inspires trust and motivation.
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Keep existing members engaged and reduce drop-offs.
With smart marketing, you can grow memberships, fill classes, and create a loyal fitness community.
How to advertise gyms and personal training services
Fitness advertising works best when it’s visual, motivational, and targeted. Some of the most effective methods include:
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Google Ads – Capture people searching “gym near me,” “personal trainer in [suburb],” or “fitness classes in [city].”
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Facebook Ads – Ideal for promoting membership deals, seasonal challenges, or transformation programs.
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TikTok Ads – Perfect for sharing quick, inspiring workout videos, client success stories, and fitness tips that build credibility and engagement.
Combining ads with a strong website and active social media presence ensures your brand stands out and attracts consistent leads.
Where is the best place to advertise gyms and trainers?
The “best” advertising platform depends on your fitness business goals:
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Immediate sign-ups → Google Ads delivers fast leads from people actively searching.
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Community building & retention → Facebook Ads help promote offers, challenges, and client stories.
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Viral reach & brand personality → TikTok Ads showcase your energy, training style, and client results in a fun, authentic way.
For most gyms and trainers, the winning formula is Google Ads for new leads + Facebook & TikTok Ads for ongoing engagement.
What is the best marketing for fitness businesses?
The most successful gyms and trainers use a mix of strategies:
-
Google Ads & SEO – Rank for searches like “best gym in [city]” or “personal training near me.”
-
Facebook & TikTok Ads – Share workouts, client results, and promotions to build motivation and trust.
-
Email & SMS campaigns – Send reminders, offers, and motivational tips to keep members engaged.
-
Reputation management – Google and Facebook reviews boost credibility and attract new clients.
-
Community engagement – Fitness challenges, referral programs, and loyalty rewards encourage retention.
By blending high-energy marketing with results-driven content, fitness businesses can grow memberships and create long-term client relationships.
Marketing for gyms and personal trainers isn’t just about filling classes — it’s about building a motivated community. With the right mix of Google Ads, Facebook Ads, TikTok Ads, and retention strategies, your fitness business can stay strong year-round.
Case studies
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Marketing for Beauty and Spa
Marketing for Gym and Trainers
Contact Us
Phone Number: +61480848825
ABN: 29328125410
Email: maria@aimash.com.au
Email: anthony@aimash.com.au
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